May 2020 - May 2021
Digiens Media / Danışmanlık Akademisi
Performance Marketing Specialist
35% revenue lift and 45.7% click-to-open rate through Klaviyo automation.
DM
Challenge
The academy needed lifecycle revenue from a large contact base while continuing full-funnel acquisition through Meta and Google.
Approach
I designed Klaviyo automations for 250K+ contacts, segmented lists, tested email flows, and optimized full-funnel Meta and Google campaigns for ROAS and LTV.
Lessons
The strongest growth loops came from connecting channel data, creative direction, and cross-functional execution instead of treating each as separate work.
Results
- Created lifecycle automations for 250K+ contacts.
- Drove a 35% revenue lift.
- Reached 45.7% click-to-open rates.
Metric Snapshot
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