Open to new opportunities and collaborations
Burak Öztürk - Performance Marketing & Product Growth
I help teams turn paid media, lifecycle CRM, and creative testing into clear growth systems. 6+ years across US, Canada, Turkey, and EMEA, with remote-friendly collaboration across design, data, and product teams.
6+
years in growth
$100K+
monthly ad budgets
US / CA / TR / EMEA
markets managed
12
early consulting clients
Data-powered decisions, creative results
Paid acquisition, attribution, lifecycle CRM, and creative operations in one practical growth loop.
View case studiesExperiment-Driven Campaigns
I use creative testing, segmentation, and measurement loops to improve conversion quality instead of relying on platform defaults.
Data-Powered Decisions
CAC, CTR, CVR, ROAS, LTV, and attribution signals shape how budgets move and which creative concepts keep earning spend.
Remote-Friendly Collaboration
I work closely with design, data, and product teams across regions and time zones, with clear briefs and practical reporting.
About
Growth work with a clear operating system
I am a performance marketing and growth marketing specialist with 6+ years of experience building acquisition systems across paid media, analytics, CRM, and creative testing.
I have managed $100K+ monthly ad budgets across the US, Canada, Turkey, and EMEA, using Meta Ads, Google Ads, TikTok Ads, Twitter Ads, and additional growth channels.
My strongest work happens at the intersection of data and creative: clear measurement, fast experiments, practical creative briefs, and close collaboration with design and data teams.
I am remote-friendly and open to full-time roles, consulting projects, and collaborations where the growth problem is real and the team wants disciplined execution.
Education
Languages
Jan 2025 - Mar 2026
Digital Marketing Specialist
Mükellef Teknoloji
Managed multi-channel paid media, budget allocation, CAC, CTR and CVR analysis, A/B tests, creative collaboration, and market trend monitoring.
Jan 2023 - Jan 2025
Performance Marketing Specialist
Pedal Commander / Vitalen Holding
Led US and Canada paid growth with $2K daily spend, full-funnel Meta Ads, UGC testing, custom feeds, server-side Meta Pixel, and lifecycle CRM flows.
May 2021 - May 2023
Digital Marketing Specialist
KitUP
Oversaw $100K+ budgets across Turkey, US, and EMEA while managing Meta, Google, TikTok, and Twitter Ads with creative operations.
Services
Focused growth support
Campaign Management
Full-funnel planning, launch, optimization, and reporting across Meta, Google, TikTok, Reddit, Twitter, Apple Search, Bing, Taboola, and LinkedIn Ads.
Analytics & Tracking
GA4, Meta Pixel and CAPI, GTM, Looker, Northbeam, Clarity, ClickCease, and attribution models that make campaign decisions easier to defend.
Email & CRM
Klaviyo, Attentive, and HubSpot lifecycle automations, A/B tests, segmentation, list hygiene, and retention-focused campaign calendars.
Creative & Funnel Ops
Creative briefing, UGC strategy, ad variation testing, custom product feeds, funnel audits, and tight collaboration with design teams.
Skills & tools
Platforms I work inside
Advertising Platforms
Analytics & Tracking
Email & CRM
Creative Ops & Tech
Certifications
Work
Case studies with measurable context
Mükellef Teknoloji
Scaled multi-channel acquisition with sharper CAC, CTR, and CVR analysis.
View Case StudyPedal Commander / Vitalen Holding
$2K daily US/Canada spend across full-funnel paid social and lifecycle CRM.
View Case StudyKitUP
$100K+ monthly budgets across Turkey, US, and EMEA.
View Case StudySocial proof
Teams and brands in the orbit
KitUP
Space reserved for a future recommendation about creative testing, paid media discipline, and regional scaling.
Pedal Commander
Space reserved for a future recommendation about US and Canada growth execution.
Mükellef Teknoloji
Space reserved for a future recommendation about cross-functional campaign work.
Writing
Notes on growth marketing
Building Lifecycle Automations with Klaviyo
Lifecycle email works when segmentation, timing, and offer logic are built around real customer behavior.
Read postScaling Campaigns with Lookalike Audiences
Lookalikes still work best when the seed quality is strong, the creative is specific, and the team knows when to broaden.
Read postExperiment-Driven Growth Marketing
A practical way to keep paid acquisition honest: clear hypotheses, clean tracking, and creative tests that can actually teach the team something.
Read postContact