Jan 2020 - May 2020
Freelance Consulting
Performance Marketing Specialist
Consulted for 12 companies with lean, measurable full-funnel campaigns.
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Challenge
Early-stage teams needed acquisition systems that could work with limited budgets and uneven creative resources.
Approach
I built segmented full-funnel campaigns, planned creative tests, clarified metrics, and helped teams focus spend where learning velocity was highest.
Lessons
The strongest growth loops came from connecting channel data, creative direction, and cross-functional execution instead of treating each as separate work.
Results
- Consulted for 12 companies.
- Shipped lean campaign structures quickly.
- Turned early data into practical creative and budget decisions.
Metric Snapshot
Indexed and source-CV metrics shown together for quick scanning.